“Just hit 30 days with RetainFlow. Our cancel flow has a 41% save rate — that's insane. Previously we had a single confirm button and zero data on why people left. This tool paid for itself in week one.”
Built because I was tired of watching MRR evaporate.
In 2021, I was running a small SaaS tool on the side. We were growing at 12% MoM but churning at 9%. All that growth was being eaten alive.
I looked at our cancellation page. It was a single “confirm cancellation” button. No offer. No question. No second chance. Customers just… left. We had no idea why.
I tried the enterprise tools — built for CS teams 10× our size. The indie-friendly ones were too limited. So I spent a weekend building a simple cancel flow, plugged it into Stripe, and our churn dropped 31% in the first month.
That weekend script became RetainFlow.